With 20+ years across US and Southeast Asian startups, Dhanush brings a rare cross-market perspective. He unpacks cost capitalisation — a topic that rarely surfaces despite its financial impact — and how engineering leaders can use it for business alignment. He also covers flow tracking as a true measure of engineering productivity.
What we covered
- cost capitalisation
- engineering fundamentals
- flow tracking
What I took away
- Cost capitalisation is an accounting mechanism engineering leaders should understand and leverage
- Flow tracking exposes hidden bottlenecks that velocity metrics and standups miss
- Startup engineering fundamentals are the first things cut and the hardest to rebuild
- IC-to-leader transitions require a full identity shift, not just new responsibilities